Variant design
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Marketing

AI for landing page improvement

This is an innovation experiment. Experiments help companies test distuptive technologies by creating fast proofs of concepts tailored on their specific use cases. Contact to apply

Improving landing pages with the help of AI

Landing pages are usually part of a wider marketing campaign, where data is used to improve the campaign performance over time. Artificial intelligence (AI) can be used to automate the process of optimizing and evolving the campaign over time.

Leveraging AI for auto-improving landing pages and personalized content

AI can be used to automate the process of landing page optimization, by programmatically testing different variations of content and design to identify the most effective combination. This auto-improvement process can result in significant increases in conversion rates, without the need for manual intervention.
The campaign results can be further enhanced by delivering personalized content, based on insights gathered using AI.

The Experiment

Once we identify a suitable marketing campaign, we will design a framework where dynamic landing pages are created and evolved using machine learning. The end goal is to create a scalable strategy for campaign improvement that doesn’t require human intervention.

What You’ll Get

Each partner will receive 30 hours of free consultation.

How to Participate

An invitation is required to participate in the experiment. If you’re interested, please send an email to info@variant.design explaining why you’re interested in the project.